Generation Z / 2020/ Kazumasa Tsuihiji + Digital data archive

Generation Z, or Gen Z for short, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z have used digital technology since a young age and are comfortable with the Internet and social media, but are not necessarily digitally literate. Most members of Generation Z are the children of Generation X[1] and sometimes millennials.[2]

Terminology and etymology

An early use of the term Generation Z was in the 1994 book Better Than Sex: Confessions of a Political Junkie by Hunter S. Thompson: “Generation X got off easy compared to the hideous fate of the poor bastards in Generation Z. They will be like steerage passengers on the S.S. Titanic, trapped in the watery bowels of a sinking ‘unsinkable ship.'”[3] Other proposed names for the generation include iGeneration,[4] Gen Tech,[4] Gen Wii,[4] Homeland Generation,[5] Net Gen,[4] Digital Natives,[4] Neo-Digital Natives,[6][7] Plurals,[4] Internet Generation,[8] Post-Millennials,[9] and Zoomers.[10] The Pew Research Center surveyed the various names for this cohort on Google Trends in 2019 and found that in the U.S., the term “Generation Z” was the most popular by far, so much so that the Merriam-Webster and Oxford dictionaries both have official entries for it.[11]

While there is no scientific process for deciding when a name has stuck, the momentum is clearly behind Gen Z.

Michael Dimmock, Pew Research Center[11]

Multiple people claimed to have coined the term iGeneration (or iGen). Rapper MC Lars is credited with using the term as early as 2003.[12] Demographer Cheryl Russell claims to have first used the term in 2009.[4] Psychology professor and author Jean Twenge claims that the name iGen “just popped into her head” while she was driving near Silicon Valley, and that she had intended to use it as the title of her 2006 book Generation Me about the Millennial generation, until it was overridden by her publisher.[4]

Statistics Canada has noted that the cohort is sometimes referred to as the Internet Generation, as it is the first generation to have been born after the popularization of the Internet.[8] In Japan, the cohort is described as Neo-Digital Natives, a step beyond the previous cohort described as Digital Natives. Digital Natives primarily communicate by text or voice, while neo-digital natives use video, video-telephony, and movies. This emphasizes the shift from PC to mobile and text to video among the neo-digital population.[6][7]

According to’s Slang Dictionary, “Zoomer” is an informal term used to refer to members of Generation Z.[13] According to the Merriam-Webster Dictionary, the term “Zoomer” is rising in popular usage, but was still not widely used enough to justify a dictionary entry as of January 2020. Previously, it was used to describe handheld personal computers or personal digital assistants (in the 1990s) and particularly active Baby Boomers (in the 2000s).[10] Zoomer in its current incarnation skyrocketed in popularity in 2018, when it was used in a 4chan Internet meme mocking Gen Z adolescents via a Wojak caricature dubbed a “Zoomer” (a pun on the term “boomer“).[14][15] The term “zoomer” is modeled on “boomer” and is often used in an ironic, humorous, or mocking tone.[13]

Date and age range definition

Oxford Living Dictionaries describes Generation Z as “the generation reaching adulthood in the second decade of the 21st century.”[16] The Merriam-Webster Online Dictionary defines Generation Z as generation of people born in the late 1990s and early 2000s.[17]

The Pew Research Center defines Generation Z as people born from 1997 onward, choosing this date for “different formative experiences,” such as new technological developments and socioeconomic trends, including the widespread availability of wireless internet access and high-bandwidth cellular service, and key world events, including the September 11th terrorist attacks. Members of Gen Z were no older than four years of age at the time of the attacks, and consequently had little to no memory of the event. Pew has stated that they have not set a definition for the endpoint of Gen Z, but they did use 1997 to 2012 to define Gen Z for an analysis in 2019.[11] According to this definition, as of 2020 the oldest member of Generation Z is 23 years old, and the youngest will turn 8 this year.

The American Psychological Association starts Generation Z at 1997.[18][19] News outlets such as The Wall Street Journal[20] and the Harvard Business Review[21] describe Generation Z as people born since 1997, and the New York Times describes members of Generation Z as people born after 1996.[22] Bloomberg News describes Gen Z as those born between 1997 and 2012.[23]

In Japan, generations are defined by a ten-year span with “Neo-Digital natives” beginning after 1996.[6][7] PBS[24] and Reuters[25] define Generation Z as the group born after 1996.

Psychologist Jean Twenge describes Generation Z as those born in 1995 or later.[26] Deloitte starts Gen Z at 1995.[27][28] Forbes stated


Exhaust Finisher of Porsche 964 / 2017 / Kazumasa Tsuihiji / Painted on Aged Object

Exhaust Finisher of Porsche 964 / 2017 / Kazumasa Tsuihiji / Painted on Aged Object…


Actual Texture equal surface finish / 2018 / Scanned from Splatter paint on German Etching paper

Actual Texture equal surface finish / 2018 / Scanned from Splatter paint on German Etching paper…


Just kidding by Digital Camouflage / 2012 / Kazumasa Tsuihiji / Digital picture + special effect 

Just kidding by Digital Camouflage / 2012 / Kazumasa Tsuihiji / Digital picture + special effect …


SO902i Mobile Phone / 2012 / Kazumasa Tsuihiji / Sculptured Object

SO902i Mobile Phone / 2012 / Kazumasa Tsuihiji / Sculptured Object…


CinemaScope / 2020 / Kazumasa Tsuihiji / Drawing tablet pen on digital paper

CinemaScope / 2020 / Kazumasa Tsuihiji / Drawing tablet pen on digital paper…




対比地 一正  ツイヒジカズマサ  Kazumasa Tsuihiji

コンテンポラリーアートの分野に限り、アーティストネーム”Johnny Mnemonic”を使用、さらに表現方法のバリエーションに合わせてJMがイニシャルの作家名を多数使用する。
(Kazumasa Tsuihiji 対比地一正 ツイヒジカズマサ Johnny Mnemonic


*1980 日本大学芸術学部在学中よりフリーランス・イラストレーターとしてのキャリアをスタートその後あらゆるメディアで視覚伝達の仕事に携わる
*1983 SOLO EXHIBITION・電通ギャラリー
*1984 朝日広告賞・表現技術部門賞(イラストレーション)
*1985 朝日広告賞・不動産部門賞
*1986 SOLO EXHIBITION・(銀座アートギャラリー)
*1989 アートレップ・ファンデーション(New York City)に作家登録。海外での活動を開始
*1991 第8回ATP賞・グランプリ(フジテレビ・『カノッサの屈辱』美術担当)
*1995 第12回ATP賞・グランプリ(フジテレビ・『料理の鉄人』美術担当)
*2000   SIEGRAPHオープニングムービーを制作
*2010  View of FIVE・Gallery art point
*2011  Abstraction・Gallery art point
*2011   Larotica 2011・Gallery art point
*2011   EXHIBITION EARTH By HEART・Gallery art point
*2012  EXHIBITION FIVE 3・Gallery art point
*2013  EXHIBITION FIVE 4・Gallery art point
*2014  EXHIBITION FIVE 5・Gallery art point
*2015  EXHIBITION FIVE 6・Gallery art point
*2016  EXHIBITION FIVE 7・Gallery art point
*2017  EXHIBITION FIVE 8・Gallery art point


*1984〜1995 日本大学芸術学部美術学科・非常勤講師
*1987〜1998 WALT DISNEY ENTERPRISE JAPAN・オーソライズドアーティスト(フィニッシング)
*1995〜2000 FICCE UOMO・オーソライズドデザイナー(グラフィック)
*2000〜2003 S2EDITION (New York City) 及び KS fine art (New York City)のプロデュースにより、全米アートショウに出品
*2006〜Johnny Mnemonicとしてコンテンポラリーアートの作品制作を開始する